RESEARCH & STRATEGY
We are whole-problem thinkers. And many of our clients want one source for total integration of media and message. We excel at this. Many of our planners, creative staff, and digital specialists come from the world’s largest ad agencies and media companies. They’re disciplined in making message and content stay true to a strategy and true to a brand.
Our first question when a client says, “Here’s what I need” is . . . “What makes you think so?” We do nothing without a plan. And it will be a plan based on the most sophisticated data and analysis available. It’s not what we think. It’s what we know.
We also invest heavily in research tools and additional data to inform, validate, and verify important considerations such as who your prospects really are, what motivates them, competitive considerations and more.
MEDIA PLANNING & BUYING
As a full-service media agency, we plan, negotiate, buy and place all media – tv, cable, radio, out of home, print, direct, digital, paid search, and social – with channel-specific experts on staff.
Our planning, media relationships, and negotiation skills, honed over 30 years, ensure we’re able to deliver the right media mix with the best inventory and pricing.
National / Local / Cable / Broadcast / Addressable / Programmatic / CTV / OTT / VOD / FEP
YouTube / Amazon / Instream / Outstream / Pre-Roll / Programmatic
Search / PPC (Google, Microsoft / Bing, Yahoo / Amazon)
Social Media & Influencer Marketing (Facebook / Instagram / Twitter / LinkedIn / Snapchat / Pinterest / TikTok)
Content Syndication / Native / Email Marketing / Newsletters
B2B (Account Based Marketing / Lead Generation)
Terrestrial / Streaming Audio / Podcasts
Billboards / Transit / Buses / Airports
Promotions / Sponsorships
Newspaper / Magazine / Trade Journals / Direct Mail
Programmatic / Amazon (Behavioral, Contextual, Retargeting, Geofencing, Search Retargeting, Private Marketplace)
Experiential / Guerilla
ANALYTICS & MEASUREMENT
Data alone doesn’t tell a story. And individual media tactic performance doesn’t translate directly into business outcomes. We help you to connect the dots and understand how metrics and tactics overlap to drive results, and attributable outcomes. By doing so, we measure true business impact.
This means when we analyze and optimize, we look beyond the data points; we look at history, trending, and layer in research and experience to understand where the opportunities for optimization truly exist.
Many agencies talk about reporting tools and dashboards. We give you that and more including meaning, insights, and a true perspective on results.
Our advertisers make better use of their budgets with noticeable cross-platform improvements via the JL Ad Tech. Media planning, buying, selling, and data activation live under one roof encapsulating essential components that are otherwise scattered throughout a vast ad ecosystem. With the use of high level-data and API technology, seamless integrations allow for effective ad positioning and critical touch points resulting in benefits for brands and consumers. Customized dashboards used for internal and external reporting generate up to date marketing metrics aggregated in one place accessible to clients in real-time.