Subaru needed to push local awareness and sales for their new model, the Ascent and with steep competition, breaking through the clutter would be a challenge. The fix? A strategic execution of linear TV and CTV/OTT placements reaching the prospective Subaru audience via family-skewing premium cable networks, local TV on top rated morning, evening, prime access programming, and HULU, NBC, Roku, and the Amazon Firestick. All of which were within the core markets (and even down to the zip code). Results indicated that viewers saw the ads and were interested further in the features the Ascent has to offer.