CLIENTS KEEP COMING BACK BECAUSE WE KEEP DELIVERING.
MEDIA IS ALL ABOUT IMPACT. AND RESULTS. ANYTHING ELSE IS JUST NOISE.
SUMMER ADVENTURE CENTER
Summer adventure center. That’s the word Killington wanted us to spread as they prepared to open their new summer adventure center. They warned us: it was not going to be easy. The vast majority of people have only seen Killington in white. And the summer adventure center was a market unknown.
Quickchek is a routine for most people. A coffee or breakfast stop. Lunch on the go. Picking up traditional convenience store items on the way home. Keeping QC top of mind was the client’s objective.
A. Drive awareness for the chain
B. Stimulate single-store sales
C. An SOS for problem stores in case A& B aren’t enough
In 1999 the Northeast Subaru Dealer Council was a niche player with a $250,000 budget. The NY/NJ Toyota budget was $80 million that year. Try making a dent in that.
Using our research strength we built a “network” of stations based on target demos, Subaru dealer locations, and even weather forecasts.
LAUNCHING NEW PRODUCTS THE MARKET DOESN’T THINK IT NEEDS.
Remfresh found a better way to deliver the sleep aid melatonin. Their continuous release formula mimics the body’s natural sleep pattern and leaves users more refreshed and alert in the morning.
Ibgard has a superior product that eliminates the most common side effects of irritable bowel syndrome remedies. Unfortunately, stacked against larger players in a crowded field, their sales penetration plateaued. Budget limitations also contributed to the malaise.
BRING US MORE TRAFFIC, WE’LL DO THE REST.
Expand the existing Planet Man campaign to include more reasons than price to visit Planet Honda. These included video and digital assets that touted planet’s customer service, unique buyer guarantees, green initiative, and more.
Total media integration. Planet supplemented its cable buy with YouTube beginning in 2015. Since then programmatic video, google display network, and our own data management platform have opened up a whole new media world.
KUMON LEARNING CENTERS.
Kumon knew its audience. What they didn’t know was how to reach them. Using Nielsen and comScore data, we created a media matrix that kept Kumon in front of their target.
Using a multi-level messaging approach, we were able to move Kumon’s target audience from awareness to active to enrollment and even further franchise purchases.
-implemented national awareness campaign to drive upper funnel awareness.
-apply added pressure to local markets where needed.
-increased digital presence to capture a higher SOV.
-optimized digital spending against a higher lead converting model.