Media is all about impact and results. Everything else is just noise.
The power of social influencers: calling all adventurers.
Summer Adventure Center, that’s the name Killington wanted to spread as they prepared to open their latest attraction. They warned us, this was not going to be an easy task, as most people know Killington as the mountain covered in white. Through the power of social media influencers, JL Media was able to take the Killington Adventure Center from unknown to established driving visitors from near and far for Summer fun.
A shift in gear to translate a national brand into local sales.
Subaru needed to push local awareness and sales for their new model, the Ascent and with steep competition, breaking through the clutter would be a challenge. The fix? A strategic execution of linear TV and CTV/OTT placements reaching the prospective Subaru audience via family-skewing premium cable networks, local TV on top rated morning, evening, prime access programming, and HULU, NBC, Roku, and the Amazon Firestick. All of which were within the core markets (and even down to the zip code). Results indicated that viewers saw the ads and were interested further in the features the Ascent has to offer.
Turning a well-known name into a household name for 2,000+ centers in North America.
Using Nielsen and comScore data, a media matrix was created that allowed for the Kumon brand to be seen by their target audience. With a multi-level messaging approach, Kumon’s audience was driven from awareness and recognition to education and enrollment and even franchise purchases.
PwC: A smart strategy for a global leader.
Developed a partnership with SmartBrief to deliver PwC content to opt-in CFOs and influential leadership executives. Strategic positions within various digital newsletters were chosen to seamlessly push content in a native environment maintaining awareness, maximizing engagement and generating leads.
GEOFENCING + NICHE DATA TARGETING = EXCLUSIVE REACH TO BIG BOX MEMBERS.
By leveraging data targeting that tracked back 3 months, targeted users were found via mobile GPS data. Sam’s Club store members received the Old Croc ad within store locations while shopping and when they left (via retro-fencing) increasing brand availability and in-store purchases .
Finlandia buttered up their customers during the holidays by appealing to an audience of core entertainers and foodies.
Geofencing locations of over 975 major grocery stores coupled with audience targeting and a white list of premium sites positioned Finlandia Butter as the go-to choice for holiday entertaining.
Taking A Bite Out Of Breakfast.
Launching a new product in the cereal aisle is a daunting task as there is staunch competition. With that, we had to think outside of the box (pun intended). By partnering with iHeart Radio to hyper focus on each grocery stores trade area, the Grain Berry name became a must-have on the shopping list. Coupled with digital media, the cereal flew off the shelves.
Classic Holiday Tradition Continues.
In a highly competitive toy category, the Hess Toy Truck sale strategy required situational analysis for an e-commerce only play. The challenge was expanding outside the core Northeast Corridor, whereby Hess Gas Stations were once the main distributor of trucks. With a tactical execution of traditional and digital media, Hess Toy Trucks were able to continue the tradition by expanding nationally selling out where the product does not have instant recognition.
Playing the college admission game.
Leveraged an integrated approach with a balance of digital and traditional tactics to reach both prospective students and parents of high school juniors/seniors. Digital efforts focused on Social Media, Digital Video (including CTV) and Search. Traditional tactics focused on reaching parents with placements in premium Cable and TV programs, plus Outdoor billboards in prominent areas.
Customized Data Testing For The #1 Roofing Company in the US.
Leveraged industry known data partners to tell the GAF/Lowe’s partnership and story via premium digital video placements. Delivered various creative messages across social platforms reaching the consumer journey through many touch points. Optimized ROI successes resulting in strong in-store purchases.
Bed in a Box – Crazy idea?
This trend continues to reach sky high levels with brand competition that is very recognizable. Despite that, we leveraged first party data to upsell and model audiences narrowing in on key segmentations and avoiding waste. Besides the obvious tactics, new channels including CTV and Amazon were tested driving success and positive results YOY.
A Solid Company In Need of Brand Recognition.
Combined’s competitors have massive budgets with years of building their brand behind them. Their mascots include the duck (that everyone knows) and NBA star spokespeople, which helps their brands resonate with their audience. For Combined, 100 years in the business needed to be showcased. With a fine-tooth comb, we strategically chose small to midsize DMA’s to own and expand upon. Via Account Based Marketing techniques (B2B) and precise B2B targeting, results have increased Combined’s name, product offerings, and sales.