CLIENTS KEEP COMING BACK BECAUSE WE KEEP DELIVERING.
MEDIA IS ALL ABOUT IMPACT. AND RESULTS. ANYTHING ELSE IS JUST NOISE.
The power of social influencers: calling all adventurers.
Summer adventure center. That’s the word Killington wanted us to spread as they prepared to open their new summer adventure center. They warned us: it was not going to be easy. The vast majority of people have only seen Killington in white. And the summer adventure center was a market unknown.
A shift in gear to translate a national brand into local sales.
Subaru needed to push awareness and drive sales locally for their new model, the Ascent. With steep competition, breaking through the clutter would be a challenge. Placement in family-skewing premium cable networks targeted to relevant zones in core markets coupled with local TV on top rated morning shows, evening news, and prime access programming. Live NFL & MLB games produced additional market exposure. CTV placement with quality partners such as Hulu, NBC, Roku and Amazon Fire reached audiences down to the county level.
Turning a well-known name into a household name for 2,000+ centers in North America.
Using Nielsen and comScore data, we created a media matrix that kept Kumon in front of their target. With a multi-level messaging approach, we were able to move Kumon’s target audience from awareness to enrollment and even further franchise purchases.
PwC: A smart strategy for a global leader.
Developed a partnership with SmartBrief to deliver PwC content to opt-in CFOs and influential leadership executives. Strategic positions within various digital newsletters were chosen to seamlessly push content in a native environment maintaining awareness, maximizing engagement and generating leads.
Location Based + Data Targeting = exclusive reach to big box members.
Used retrofencing of Sam’s Club store locations to reach visitors within the past 3 months, and leveraged data targeting to Sam’s Club members to drive purchase of Old Croc cheese in-store.
Finlandia buttered up their customers during the holidays by appealing to an audience of core entertainers and foodies.
Geofencing locations of over 975 major grocery stores coupled with audience targeting and a white list of premium sites positioned Finlandia Butter as the go-to choice for holiday entertaining.
Breakfast: cutting through the clutter.
Launching a new product in the cereal aisle against staunch competition, we had to think out of the box (pun intended). Partnering with IHeart Radio to hyper focus on each grocery stores trade area enabled us to be a hit with consumers. Coupled with digital media.
Classic Holiday Tradition Continues.
Drive consumers to shop online in highly competitive Toy category in their core Northeast Corridor, whereby Hess Gas Stations were the main distribution for these trucks.
Challenge: Take this message Nationally and continue the tradition where the product does not have that instant recognition.
Playing the college admission game .
Leveraged an integrated approach with a balance of digital and traditional tactics to reach both prospective students and parents of high school juniors/seniors. Digital efforts focused on Social Media, Digital Video (including CTV) and Search. Traditional tactics focused on reaching parents with placements in premium Cable and TV programs, plus Outdoor billboards in prominent areas.
Leveraging our data partners to optimize ROI for the #1 Roofing company in the US.
Used custom audiences via behavioral, contextual, geofencing, white list and social media to reach Homeowners, driving in-store purchase of GAF roofing products in Lowe’s.
Bed in a Box – Crazy idea?.
Well, this trend continues to reach sky high levels. Despite stiff competition, we leveraged our data partners to hone in on key segmentation to avoid waste. Besides, the obvious tactics: CTV, CRM Modeling and utilizing Amazon DSP – Success was reached.
They don’t have a duck as a spokesperson or NBA stars in commercials.
A solid brand with over 100 years in business that needed to be showcased. We strategically combed thru small-mid size DMA’s to own those under served areas and utilized Account Based Marketing techniques (B2B) coupled with B2C targeting to drive performance.