RESULTS

CLIENTS KEEP COMING BACK BECAUSE WE KEEP DELIVERING.
MEDIA IS ALL ABOUT IMPACT. AND RESULTS. ANYTHING ELSE IS JUST NOISE.

The power of social influencers: calling all adventurers.

Summer adventure center. That’s the word Killington wanted us to spread as they prepared to open their new summer adventure center. They warned us: it was not going to be easy. The vast majority of people have only seen Killington in white. And the summer adventure center was a market unknown.

300%

INCREASE IN IMPRESSIONS

11,000

ENGAGEMENTS FROM BLOGGER OUTREACH PROGRAM

44,183

OVERALL CLICKS TO SITE

3X

YOY Traffic

A shift in gear to translate a national brand into local sales.

Subaru needed to push awareness and drive sales locally for their new model, the Ascent. With steep competition, breaking through the clutter would be a challenge. Placement in family-skewing premium cable networks targeted to relevant zones in core markets coupled with local TV on top rated morning shows, evening news, and prime access programming. Live NFL & MLB games produced additional market exposure. CTV placement with quality partners such as Hulu, NBC, Roku and Amazon Fire reached audiences down to the county level.

9.4 MM

DIGITAL IMPRESSIONS

8.7 MM

COMPLETED VIDEO VIEWS

9.5 MM

TV IMPRESSIONS

+23%

OUTPERFORMING INDUSTRY BENCHMARK

Turning a well-known name into a household name for 2,000+ centers in North America.

Using Nielsen and comScore data, we created a media matrix that kept Kumon in front of their target. With a multi-level messaging approach, we were able to move Kumon’s target audience from awareness to enrollment and even further franchise purchases.

  • Built upper funnel awareness with National presence on High Profile programming including TV, VOD, Radio and Podcasts.
  • Targeted digital to specific center locations layered with custom audiences drove consumers further down the funnel.
  • Optimized digital spending against a higher lead converting model.

22% YOY

INCREASED STUDENT ENROLLMENT

17% YOY

INCREASED SITE TRAFFIC

12& YOY

INCREASED FRANCHISE CENTERS

Overall Lift in Brand Awareness

PwC: A smart strategy for a global leader.

Developed a partnership with SmartBrief to deliver PwC content to opt-in CFOs and influential leadership executives. Strategic positions within various digital newsletters were chosen to seamlessly push content in a native environment maintaining awareness, maximizing engagement and generating leads.

EXPOSURE TO KEY BUSINESS DECISION MAKERS

45% LEAD

CONVERSION RATE (AVERAGE IS 20%)

425 HIGH

VALUE LEADS GENERATED

2,522,108 TOTAL

EMAILS SENT TO 100% OPT-IN BUSINESS DECISION MAKERS

Location Based + Data Targeting = exclusive reach to big box members.

Used retrofencing of Sam’s Club store locations to reach visitors within the past 3 months, and leveraged data targeting to Sam’s Club members to drive purchase of Old Croc cheese in-store.

EXCEEDED SALES GOAL BY 48%

SUCCESS OF CAMPAIGN LEAD TO TESTING OF OTHER BIG BOX STORES

31% ⇧

INCREASE IN CTR YOY

25% ⇩

DECREASE IN CPM YOY

Finlandia buttered up their customers during the holidays by appealing to an audience of core entertainers and foodies.

Geofencing locations of over 975 major grocery stores coupled with audience targeting and a white list of premium sites positioned Finlandia Butter as the go-to choice for holiday entertaining.

44% OF IMPRESSIONS

EXPOSURE ON PREMIUM PUBLISHER SITES

34K+

CLICKS TO THE LANDING PAGE

USED DAY OF WEEK OPTIMIZATIONS FOR INCREASED ENGAGEMENT

EXCEEDED IMPRESSION DELIVERY BY 120%

Breakfast: cutting through the clutter.

Launching a new product in the cereal aisle against staunch competition, we had to think out of the box (pun intended).  Partnering with IHeart Radio to hyper focus on each grocery stores trade area enabled us to be a hit with consumers.  Coupled with digital media.

TARGET: NATIONAL GROCERY STORES

LAUNCHED MEDIA BLITZ TO DRIVE AWARENESS AND TRAFFIC TO STORES

65%

YOY SALES LIFT

ELEVATED PRODUCT PLACEMENT IN-STORE

Classic Holiday Tradition Continues.

Drive consumers to shop online in highly competitive Toy category in their core Northeast Corridor, whereby Hess Gas Stations were the main distribution for these trucks.

Challenge:  Take this message Nationally and continue the tradition where the product does not have that instant recognition.

NEGOTIATED HIGH PROFILE SHOWS (TODAY SHOW, GMA) WITH QUALITY CABLE PROGRAMS

32%

INCREASED SOCIAL ENGAGEMENT BY

40%

INCREASED BRAND AWARENESS NATIONALLY

ORACLE’S BLU KAI DATA TO TARGET PARENTS WITH YOUNG KIDS ON HULU

Playing the college admission game .

Leveraged an integrated approach with a balance of digital and traditional tactics to reach both prospective students and parents of high school juniors/seniors. Digital efforts focused on Social Media, Digital Video (including CTV) and Search. Traditional tactics focused on reaching parents with placements in premium Cable and TV programs, plus Outdoor billboards in prominent areas.

55%

INCREASE IN SITE VISITS

3MM

COMPLETED VIDEO VIEWS

1,282

APPLY TO URI BUTTON CLICKS

100MM +

TOTAL IMPRESSIONS IN KEY MARKETS

Leveraging our data partners to optimize ROI for the #1 Roofing company in the US.

Used custom audiences via behavioral, contextual, geofencing, white list and social media to reach Homeowners, driving in-store purchase of GAF roofing products in Lowe’s.

COVERAGE IN TOP 10 DMAS

14%

EXCEEDED CTR BENCHMARK BY

+38%

LIFT IN SALES

25%

LIFT IN SOCIAL ENGAGEMENT

Bed in a Box – Crazy idea?.

Well, this trend continues to reach sky high levels.  Despite stiff competition, we leveraged our data partners to hone in on key segmentation to avoid waste.  Besides, the obvious tactics:  CTV, CRM Modeling and utilizing Amazon DSP – Success was reached.

66% ⇧

PURCHASES (2020 YOY)

AVG. ROAS 14X

PEAK ROAS 29X

33% ⇧

AVG. ORDER VALUE (2020 YOY)

42% ⇩

AVG. CPA (2020 YOY)

They don’t have a duck as a spokesperson or NBA stars in commercials.

A solid brand with over 100 years in business that needed to be showcased.  We strategically combed thru small-mid size DMA’s to own those under served areas and utilized Account Based Marketing techniques (B2B) coupled with B2C targeting to drive performance.

GENERATE AWARENESS FOR ONLINE SALES & CREATE WEBINAR BRANDING PLAN

CONTENT MARKETING WHITEPAPERS, VIDEO, INFOGRAPHIC CREATION.

EXCEEDED PLAN BY 35% FOR BRAND LIFT/ENGAGEMENT

ACCOUNT BASED MARKETING+ SOCIAL/SEARCH TACTICS HELPED DRIVE ROI