As privacy regulations tighten and third-party cookies fade, advertisers face an urgent challenge: how to maintain targeting precision...

The world of sports media is undergoing a seismic shift. For the first time, digital sports viewership has outpaced traditional TV—a...

Remember the rise of TikTok? A few years ago, it was a niche platform with limited reach. Today, it’s a global powerhouse driving...

Visit the live Prime Day Tracker Re-printed with permission from Numerator. Numerator's Amazon Prime Day Tracker compiles a live look...

6 Social Strategy Takeaways from Marketing Pros Reprinted with permission from eMarketer. TikTok and generative AI have changed the brand...

Spending is projected to continue to grow, particularly in 2024 Reprinted with permission from eMarketer.

Discover the ways consumers are shopping today Reprinted with permission from eMarketer. While social commerce is on the rise in the US,...

A modern look at how consumers define TV Reprinted with permission from Simplify. Linear Television isn't the only screen consumers are...

Meet the female shoppers breaking category stereotypes.

What Marketers Should Know About This Advertising Juggernaut Reprinted with permission from EMarketer. Retail media is one of the largest...

Gen Zers Aren’t the Only TikTok Addicts—That’s Bad News for Meta, Snap, Netflix, and YouTube Reprinted with permission from EMarketer....

Creative + Media Collaboration = A perfect pairing. Many leaders at independent creative agencies already understand the value of...