Mountain Creek
Case Study

The Challenge

Client requested mix of TV, Radio & Digital, and requested a digital-first budget, with marketing objective of driving online pre-purchase ticket sales. Without data from previous season, JL Media had to launch an ROI-driving campaign without a previous test and learn baseline.






Our Media Strategy

  • Focus digital Display and Video efforts on Social platforms Facebook, Instagram, Twitter and YouTube to maximize reach and efficiency, evaluate all video assets for potential use as content-style video “ads”
  • Leverage volume of competitor broadcast spending through Paid Search, the YOY increase in terms like “Waterpark” led to an incredible opportunity to scoop up prospective customers who may have been looking for another theme park
  • Overlay of programmatic Display tactics: heavy retargeting initiative, behavioral and contextual targeting as well
  • Also integrated Local Cable and Radio campaigns into our strategy to expand our reach

Our Results

We achieved a 400% return on investment with $408,000 in media-attributed revenue in first 7 weeks vs $93,000 media spend. The campaign will continue running and the client is very satisfied with our results.

Return on Investment
Media-Attributed Revenue
Weeks Spent
Media Spend