The summer campaign yielded three times the traffic to the Killington site when compared to winter 2014-15. The blogger/influencer program resulted in 447 posts, 5.6 million impressions and 11k engagements. Compared to the previous blogger campaign, Summer 2015 delivered a 93% increase in posts, 300+ % increase in impressions and over 400% increase in engagements. In total 8 bloggers visited Killington with their families, experiences the new attractions, and reported their positive experiences to their readers. These participants also used their social platforms to run adventure center pass giveaways. Due to the overwhelming success, Killington has expressed a high level of client satisfaction pertaining with acquisition KPIs and reported a higher number of patronages than they had forecasted. In addition, a survey of the Killington business community confirmed Killington Resort’s media investment had triggered a historic positive impact on local business. Restaurants in particular reported patronage “like never before”, “best summer ever” and “we were floored by the increase in customers this summer”.